Choosing a business domain name can be one of the most important parts of owning an online business. Like a business name, you want something catchy, something that people will remember, something that draws clients to your website, and something that is going to do well in the search engines. Once you have narrowed your choice down to a few, ask for some feedback from your friends and clients. Be open to new and different approaches to your business domain name and website theme as the “perfect name” may be already taken.

Creating a new directory within an existing domain name. You will need to check with the web manager of the parent domain name if this is possible for your preferred subdomain. This can usually only be set up if the online information is located on the same web server.

In the modern world of the Internet, where people automatically turn to the Web for information, it pays to have a domain name that reflects your site or business. There are just fewer things for your customers or visitors to remember. Moreover, you don’t seriously think that they’ll try to memorize an unrelated URL just because you want them to, do you? The only people who’ll memorize it are you and your competitors who want to compare your prices.

What if you cannot get the domain name of your choice? It really depends on how committed you are to that particular name. If you have an existing brand name that you’re known for, you’ll probably not want to ditch that name just because you couldn’t get the domain name. After all, it took you a lot of time and money to establish that name. If so, you might simply want to try to buy over the domain name from the current owner. Check up the “whois” information for the domain, and contact that person listed to see if they’re willing to sell it. You probably should be aware that they are likely to want to charge a higher fee than you’ll normally get when buying new domains (assuming they want to sell it in the first place).

It is possible that your small business may grow into different areas of interest, or even change tack altogether. For this reason, it may be an idea not to make your domain name too specific to one area of your expertise.

Short is important because you want to put your domain name everywhere on business cards, on your letterhead, in your phone message and on your bumper. Short names are easy to type and easy for visitors to remember.

So now you have the one and only illusive domain name that everybody would like to acquire and you wish to advertise your good fortune to prospective domain name buyers.There are quite a few of domain name brokers on the net now that specialize in the selling of domain names for clients and listing yours with one is one way to start. They usually charge a percentage of the selling price for their services and may also have other stipulations they require of you so it’s best to read the fine print before listing. Creating your own website, maybe with one of the free website providers, and advertising your name or names for sale is another good idea.

Sometimes, it isn’t a bad idea to register several similar domain names. You can register your full company name and a shorter, easier to remember version. Some people even register common misspellings of their company’s name. You don’t need a separate Web page for each.